Master the psychological principles that govern how users interact with digital interfaces.
“Learning to choose is hard. Learning to choose well is harder. And learning to choose...
“For many events, roughly 80% of the effects come from 20% of the causes.” –...
“When multiple similar objects are present, the one that differs from the rest is most...
“Users have a propensity to best remember the first and last items in a series.”...
“Working memory is the temporary workspace of the mind; when it is overloaded, the system...
“The magical number seven, plus or minus two: some limits on our capacity for processing...
“Entities should not be multiplied beyond necessity.” – William of Ockham 1. What is Occam’s...
“Be conservative in what you do, be liberal in what you accept from others.” –...
“Work expands so as to fill the time available for its completion.” – Cyril Northcote...
“Every application has an inherent amount of irreducible complexity. The only question is: Who will...
“Productivity soars when a computer and its users interact at a pace (<400ms) that ensures...
The time required to rapidly move to a target area is a function of the...
